Virgil Abloh. Nike. ICONS

Virgil Abloh. Nike. ICONS is a documentary and artistic book about the collaboration between Nike and Virgil Abloh, published by Taschen in 2021, with 352 pages. This Special Edition, presented with an acrylic case, explores "The Ten" project, which reinvented ten iconic Nike sneaker models, such as Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, under Abloh's creative perspective.

The work details Virgil Abloh's creative process, offering a deep analysis of the engineering and cultural prestige behind the designs. Abloh used techniques of deconstruction, collage, and textual intervention, inspired by Dadaism and architectural theory, to transform each pair of sneakers into a piece of industrial design and a wearable sculpture. The book includes documentation of prototypes, original text messages between Abloh and Nike designers, and rarities from the brand's archives, revealing the "do-it-yourself" (DIY) approach that characterizes the Off-White™ c/o Nike collection. The Swiss binding with an open spine, which exposes the book's production process, reflects this philosophy of deconstruction.

Developed in partnership with the London-based Zak Group studio, Virgil Abloh. Nike. ICONS is a two-part compendium: a visual culture of sneakers and a lexicon that defines people, places, objects, and ideas crucial to the project. Texts by Nicholas Schonberger, Troy Patterson, Glenn Adamson, and Virgil Abloh himself contextualize the collaboration in the history of fashion and design, with a foreword by Hiroshi Fujiwara. This coffee table book is an essential piece for those who appreciate contemporary design, fashion, and sneaker culture, making it an ideal luxury gift for all occasions and also an excellent option for corporate gifts.